A curated circle of CXOs, tech leaders and heads of IT & business from our five core industries — working in the open on what actually moved the needle, what didn't, and why.
The hard questions rarely get answered from the stage. They get answered between leaders who have lived them — and who are willing to say what actually worked, what didn't, and why.
The Brainfood Circle brings those leaders together in a confidential, curated setting. We turn collective experience into best proven practices you can apply in your own initiatives — so you build on what the room already knows, instead of starting from zero.
The agenda is never buzzwords. It's the real work: how to extend existing business models with digital transformation, stay organically healthy in economically challenging times, and connect strategy to technology in a way your teams can actually work with.
02 · WHO'S IN THE ROOM
A small room. The right people.
CXOs, tech leaders and department heads from IT and business — across our five core industries. Curated so that every conversation has weight.
CXO
C-level & executive sponsors Making portfolio-level bets where transformation actually pays off — or doesn't.
TECH
Tech leaders & architects Connecting strategy to systems, platforms and teams that can deliver on it.
BIZ
Heads of IT & business Owning the day-to-day tension between speed, cost, risk and change fatigue.
02 · WHO'S IN THE ROOM
A small room. The right people.
CXOs, tech leaders and department heads from IT and business — across our five core industries. Curated so that every conversation has weight.
CXO
C-level & executive sponsors Making portfolio-level bets where transformation actually pays off — or doesn't.
TECH
Tech leaders & architects Connecting strategy to systems, platforms and teams that can deliver on it.
BIZ
Heads of IT & business Owning the day-to-day tension between speed, cost, risk and change fatigue.
03 · WHAT YOU TAKE HOME
Three concrete returns.
In an open exchange you gain orientation in complexity, sharpen your decision-making, and walk out with approaches that are immediately workable — for leadership, for the organisation, and for the next steps in change.
1
Orientation in real change — not buzzwords.
Leaders gain clarity on what transformation actually means in practice — beyond trends and taglines. You learn from the real successes and failures of other organisations, and turn them into your own viable options for action.
2
Leadership that works — even when it gets uncomfortable.
The Circle strengthens leaders in shaping change rather than merely administering it. You practise navigating uncertainty, resistance and momentum with composure — leading transformation both emotionally and structurally.
3
From exchange to execution.
No paper tigers. What leaves the room are concrete next steps: things you can decide on Monday, initiatives you can unblock, and conversations you can finally have with clarity.
04 · THE FORMAT
A proven rhythm for a productive evening.
Every Brainfood Circle is built around a theme and follows a distinct choreography. It's designed so that by the end of the night, the room has produced — not just consumed — insight.
STEP 01
Impact Talk
A focused keynote sets the tone and frames the question worth spending the evening on.
STEP 02
Round Tables
Small groups, led by peers, develop hypotheses and working frames around the theme — real dialogue, not panels.
STEP 03
Plenum & Transformation Circle
Outcomes are surfaced in plenum. A panel of practitioners then responds to the room's real questions with their lived experience.
05 · THE PROGRAM
Three formats, one community.
Membership in the Circle opens three interlocking touchpoints — from focused evening gatherings, to a full-day flagship with BusinessCircle, to international delegation trips alongside SQUER.
Brainfood Circles
UP TO 5x A YEAR
Themed evenings in Vienna, following the Impact Talk → Round Tables → Plenum & Transformation Circle rhythm. Every edition tackles a question that matters now — from AI delivery to digital sovereignty to strategic portfolio management.
BRAINFOOD CIRCLE #5
Strategic Portfolio Management
BRAINFOOD CIRCLE #4
Digital Sovereignty
BRAINFOOD CIRCLE #3
Ship with AI (Vienna)
BRAINFOOD CIRCLE #2
Ship with AI (Munich)
BRAINFOOD CIRCLE #1
Future-Ready Leadership
WeAreDevelopers · Delegation Trips
INTERNATIONAL
Community members join SQUER-led delegation trips to the WeAreDevelopers World Congress in Berlin and San Jose — each drawing ~20,000 attendees. Delegations are built around your critical priorities: we match you with a peer who is already further along on that specific initiative — from your industry, or from a relevant reference industry — and who is ready to share what they've learned.
Hosted annually by renowned event organiser BusinessCircle with deep SQUER involvement — programme curated together with Jürgen Spitzbauer and speakers from our extended network. The format is deliberately unlike a conference: a morning show, an ice-bath, hands-on workshops where participants build their content rather than sit through someone else's.
The community doesn't stop at the table — it ships enablement programs.
When a pattern shows up repeatedly across members, we turn it into a programme.
The most recent one: the AI Enablement Program.
The transformation is already running. The earlier your organisation anchors AI capability, the bigger your lead — and the smaller the risk of catching up expensively later. Always current. Always connected. Always ready to act.
Bring your hardest question to a room that can take it.
The Brainfood Circle is by invitation. If your role is on the leadership side of transformation, and you're willing to share what you've learned as much as what you're working on — we should talk.
